RayanSEO is an independent digital marketing consultancy built on one principle: every strategy must be traceable back to real business outcomes. No promises, just measurable, lasting search performance.
RayanSEO was built to solve a specific problem: most businesses investing in SEO have no clear view of what is working, why it is working, or what the next 90 days will produce. We fix that.
Founded and led by Rayan Biswas, an SEO and digital marketing specialist with over 9 years of hands-on experience. RayanSEO operates without layers of account managers or outsourced execution. Every strategy is developed, executed, and reported on by the same expert who designed it.
Our clients range from early-stage startups to established global brands across healthcare, e-commerce, SaaS, and professional services. What they share is a need for SEO that integrates with business goals, not a service that optimises for rankings in isolation.
Engagements run month-to-month. No retainer lock-ins. Clients continue because the work delivers, not because they are contractually obligated to.
Six service areas applied with technical depth and strategic precision, focused where expertise produces the largest measurable impact.
Rank higher with optimised content, technical structure, and keyword strategies Google rewards. Smart keyword research, on-page signals, and conversion-focused structure built for search engines and real users.
Learn MoreBuild domain authority with editorial backlinks from high-DR sites. No spam, no shortcuts, pure quality. Outreach, digital PR, and guest post campaigns that earn links worth having.
Learn MoreDominate local search with Google Business Profile optimisation, local citation building, and geo-targeted content strategies that bring nearby customers to your door.
Learn MoreReach your audience on every platform with targeted paid social campaigns that convert, not just impressions. Custom strategies, content calendars, and performance tracking built around your business goals.
Learn MoreExpert Google Ads and PPC management that maximises ROAS. Every dollar tracked and justified. From campaign architecture and bid strategy to conversion tracking and ongoing optimisation.
Learn MoreFuture-proof your visibility with AI Overviews optimisation, AEO, GEO, and ChatGPT Search rankings. Built for where search is moving, not just where it has been.
Learn MoreThe reasons clients stay are not the reasons they arrive. Here is what the experience actually looks like.
Start Working TogetherRayan Biswas leads every engagement directly. Strategy, execution, and reporting handled by the same expert accountable for your results. No handoffs. No outsourcing.
Every recommendation is grounded in audits, competitor data, and search intelligence, not templates. If the data doesn't support it, it doesn't get proposed.
Engagements run month-to-month by design. Results justify continued investment, not contract obligations that outlast performance.
Strategies account for Google AI Overviews, AEO, GEO, and AI-assisted discovery. Clients are not optimising for yesterday's search landscape.
Custom Looker Studio dashboards updated monthly. You see exactly what is moving, what it means, and what the next step is, with no ambiguity about ROI.
Industry-recognised certifications used actively in every client engagement. Third-party recognition from platforms that evaluate based on expertise and client outcomes.
The sequence is consistent. The strategy is built from what the data shows for your specific site, market, and competitive landscape.
SEO built on shortcuts does not last. Algorithm updates, AI-driven search changes, and link scheme penalties consistently eliminate tactics that prioritise quick wins over substance.
The integration of AI into search is already here. Google's AI Overviews, ChatGPT Search, and Perplexity are changing how users discover content. Our strategies perform in both traditional and AI-powered search environments.
Every strategic decision is backed by analytics, competitor intelligence, and search data, not assumptions. If data doesn't support it, it doesn't get proposed.
We optimise for compounding performance over 12 to 24 months, not traffic spikes that disappear the moment a tactic is stopped or a platform changes.
No grey-hat tactics. No link schemes. No manufactured content. Everything built is designed to withstand an algorithm update, not circumvent one.
We track Google Core Updates, AI Overview changes, and emerging search behaviour in real time, adjusting strategy before clients are impacted, not after.
"Rayan's SEO expertise transformed our online visibility in the highly competitive US healthcare market. His technical knowledge, keyword strategies, and consistent reporting made a measurable impact on our organic lead generation."
"Delivered exceptional SEO results, boosted visibility, and significantly increased website traffic. Rayan's strategic approach and transparent reporting made the entire process seamless."
RayanSEO works with a focused number of clients at one time. Every engagement starts with a free SEO audit delivered within 48 hours, no obligation attached.